the leftover Yeezy product instead of scrapping it, giving some of the proceeds to charity. of 2024, Adidas made 150 million euros selling leftover Yeezy stock. Now, the company has around 200 million euros worth of it left, but plans to sell it at cost over the next three quarters.
What makes Adidas a winning brand?
Another key to Adidas' winning strategy is its fashion collaborations, which have been a cornerstone since the early 2000s, when it first forged its partnerships with Y-3 and Stella McCartney.
Does Adidas have institutional investors?
We can see that adidas does have institutional investors; and they hold a good portion of the company's stock. This can indicate that the company has a certain degree of credibility in the investment community. However, it is best to be wary of relying on the supposed validation that comes with institutional investors.
